You have :30 seconds to close, starting now…

How do you introduce yourself to a cold lead, deliver your message, and initiate real world action in under :30 seconds?

Clear, clean and concise language is the best way to get your message heard. The simpler message or jingle the longer the memory.

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Individual Video.

Do you have an announcement? An Event? A one-time sale? Bastien Productions will deliver your message in a clean and cost effective way so that you can focus on what you do best.

  • Fast turn around

  • Cost effective

  • Sales, announcement, events, interviews.

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Create a Series.

Create an ongoing stream of content for your business or organization. A series can run from 3 episodes to 30 episodes and it the best way to stay top of mind with your customers week in and week out.

  • High viewer retention

  • Great way to educate customers or viewers

  • Educational, informative, entertainment

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Our Process

  • 1. Audience Analysis

    Unsure what your customers resonate with? No problem, Bastien Productions can run an audience audit to understand your current social media standing, audience size, content preferences, and where the majority of sales come from. At the end of the day, if the content doesn’t move the sales needle, it failed. So in our eyes it is critical to understand what moves your audience to make a purchase.

  • 2.Content Planning

    Planning your social media content can feel overwhelming, especially if you are planning a years worth or more. Bastien Productions will develop and plan a content calendar for your business so you have a clear roadmap and strategy for communicating with your audience. Having a content calendar is also the most efficient strategy as it allows us time to preshoot and edit videos months in advance.

  • 3. Scripting

    At the start, we begin by learning about your business, your product and service, who your customers are and what your goals. Bastien Productions takes this information and transforms it into 2-3 commercial concepts. After review with your team, we select an idea and translate it into a script.

  • 4. The Shoot

    Lights, camera, action. Once our script is finalized, we will pick a day to shoot the commerical. Ideally, we always want to use your shop or location so that it feels familiar to your customers. Shoots can last as long as 2 hours or 2 days depending on the length and amount of content that is being shot.

  • 5. Post Production

    Post production is where the movie comes together into a cohesive and compelling story for your customers. Videos can be produced in a vertical or horizontal format to fit whatever your distribution platform you plan on using. This is where effects, transitions, and music come together in a symphony of sound and light.

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Components of a Powerful Video

  • The hook is the first line in your message, and in today’s hyper competitive world, its the most important part of the message. The hook functions like a hook, capturing viewer interest and allowing the reeling in process to begin.

  • Following the hook, you want to deliver a clear and concise message. Who are you? What are you selling? Why is this relevant?

    Your message should answer all of the commonly asked questions so that the customer can move through their questions and key in on the call to action.

  • Once the hook has been sunk, the message has been delivered, now it is time to bring them aboard.

    Call to actions can vary depending on the business, but normally the video should direct the viewer to explore your product or service, or take them directly to a checkout.

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